Debunking the 4 Myths of Data & Analytics Projects

Companies are drowning in data but starving for actionable insights. This series of articles exposes the four myths about data projects that trap companies in this rut – and reveals how some break free.

By
Brad Bach
Christine Hla
A person in the foreground with dark storm clouds with the symbols of ones and zeros coming towards the person.
January 21, 2025

You know that meeting before THE meeting? The one where everyone comes to get prepared for the actual meeting?

Here's how it usually goes...

"So, what are you guys all showing for EBITDA in Q4?"

Division A (the 80-year legacy business):
"SAP says $18M, but we're still massaging the Q4 overhead."

Division B (the tech startup acquired last year):
"Salesforce says $7.5M, but we've got some revenue timing issues."

Division C (the original digital business):
"Oracle’s at $12M, but we might be double-dipping on some shared services with Division A..."

Three divisions. Three different systems. Three sets of unique EBITDA numbers where each division head does a fair amount of "massaging the numbers" to get things just right.

So what should you do?

Your team spends entirely too much time working on this process, each quarter, you can cut the tension in the air, and there's a fair amount of infighting that's done as each division jockeys for position as they present their best version of themselves.

In the back of your mind, you might be wondering:

  • How are the calculations actually happening?
  • Wouldn't it be nice if we all spoke the same financial language?
  • How do we untangle this shared services mess?
  • Can I even trust these numbers? What's the real truth?

The real cost? While your team's neck-deep in reconciling spreadsheets and creating one-off reports, key business decisions are on pause. Execs don't trust each other's numbers, and you're sweating bullets every quarter on the same stuff.

Sound familiar? Yeah, you're not alone. Companies are drowning in data but starving for actionable insights.

Exposing the Four Myths

Over the next few weeks, we'll expose four myths about data projects that trap companies in this rut – and reveal how some are breaking free. With 87% of data and analytics projects ending in failure, the stakes couldn't be higher: Transform your company and lead with purpose – or risk becoming one of the organizations that squander hundreds of thousands of dollars.

Stay tuned for Myth #1: Data Projects Are About Technology – where we'll debunk why the latest tech won't magically solve your core issues.