For this repeat client, Trility added app analytics to provide marketing insights and provide ongoing routine maintenance. These enhancements allowed the client to determine where to expand in-demand features and content for subscribers.
As the mobile application grew its customer base for daily visualization activities, more insights were needed to add relevant features and increase capabilities.
The client desired more insight on the type of content to create, duration, and when customers were using the application.
In addition to deeper insights to add features and capabilities, the content creators desired a streamlined process for updating, categorizing, and adding content.
By looking at the existing stack and working with the stakeholders to map out requirements for the type of granular data needed to drive decisions about the future content and the categories of content.
Long-term, the client also wanted to strive for more personalization so selecting the best tools to integrate with the cloud-native and cross-platform mobile application was a consideration in rolling out these new features.
The client gained insight into the type of content consumed and is able to add and plan long-term for future features and content.
Content creators are able to upload and tag new content for variety.
The customers could consume both audio and video files across three categories, visualization training based on the team position, and build block activities that include deep breathing exercises and goal setting.
Other features included interacting with the app by achieving a Daily Mental Plan, favoriting content, viewing how consumed content converts to “time on the court,” and selecting team position.
Future capabilities include a more robust CMS solution, admin site functionality, and advanced analytics using BI tools and data lakes.
